|An interview with Doron Naveh, Afula Nursery Manager, and Eyal Kleinberger, Herbs & Perennials Product Manager at Hishtil|
Culinary experts worldwide have already become accustomed to using fresh herbs, and in recent years even foodies grow herbs for personal use, on every windowsill and balcony, in planters or in the garden.
According to Doron Naveh, Afula nursery is responsible for producing the herb plant plugs: “We grow any plant that can be propagated vegetatively– mint, rosemary, oregano, thyme, sage, basil, and others in hundreds of varieties, different flavors or appearance. Multiple plugs provide an advantage in uniformity of the final product, in terms of appearance and variation.
Hishtil Afula (one out of 4 Hishtil nurseries in Israel) is in charge of the vegetative production, 95% of the plugs produced for export, 5% intended for the local market. Sales of Herbs take place to most countries like England, Holland, Germany, Belgium, Scandinavian Countries ,France, U.S.A, Canada, Switzerland, Italy, Poland, Hungary, Austria, Cyprus, Russia, Slovenia, and even South Korea and Japan. The produce reaches markets directly from production site at Afula nursery via air freight within 72 hours after packing!
As a result of the new facility, Hishtil managed to improve sticking procedure without the need of additional manpower, while making the working process more efficient and a higher product quality. In the upcoming year we have plans to implement a recognition system in order to improve our monitoring abilities throughout the production chain. As noted, the system is built and planned for continuous processing and improving logistics and efficiency at work.
The upgrading process has also enabled technological improvements meant to realize a more professional outcome. For example, by installing new climate control device, Hishtil managed to gain better pest control which resulting better and plugs in a higher sanitation conditions.
According to Eyal Kleinberger, the upgrading production process also making efforts to forecast the future. It is meant to provide the means to permit application of additional materials in the sticking process. For example, treatment against pests, fertilizer additives, and more. All these actions, that were not possible in the previous arrangement, can be implemented uniformly in the future in the new facility.
Hishtil hasn’t stopped innovating, and in the upcoming months will participate in two central tradeshows in the horticulture and vegetables sector (IPM & Fruit Logistica, Respectively), where it will exhibit new products: a series of cascading herbs varieties, high-stem products – basil and edible pepper, and a series of grafted hot peppers (Janana-Peppers that BITE), in a variety of shapes, colors and flavors. In addition, combinations of various herb varieties will be exhibited, varieties with an Asian fragrance, combinations of herbs for tea, as well as an innovative concept of plants with high resistance to dryness – that are suitable for climate changes in recent years.